There is little doubt
that the Internet is having a profound effect on the way Nigerians do things.
From business to searching for information, to enjoying and sharing
entertainment, the contemporary Nigerian's approach now wends towards using
online tools. Since its launch in 2011, YouTube has warmed its way into the
hearts of Nigerians, resulting in its extensive use across different sectors
and groups.
In 2012, the number of views in Nigeria grew by an
amazing 125%, making Nigeria the country with the 2nd highest viewership growth
in Sub-Saharan Africa. According to the new figures, which place Ghana in the
top position with 140% viewership growth, Nigeria is ahead of the other
Sub-saharan African countries with local YouTube domains- Kenya 95%, South
Africa 80%, Uganda 75% and Senegal 75%.
Speaking on the newly releases figures, Taiwo
Kola-Ogunlade, Google's Communications and Public Affairs Manager in West
Africa said, "Nigerians have embraced YouTube, creating and watching locally
created and relevant content in the different local languages. They are part of
a highly connected global community that uploads 72 hours of video every minute
and watches 4 billion hours of video a month."
YouTube has also made it possible for people with
great ideas, creative streaks, and next-to-no budget to turn their ideas into
compelling videos that can both attract a global following and even millions of
views.
In addition to being a platform for Nigerians at
home to enjoy entertaining content, Youtube has been a good avenue for
exporting Nigerian content to the rest of the world. Top amongst these are are
content relating to music and Nollywood. In 2012, seven of the the top 10 most
viewed Youtube videos in Nigeria are by Nigerian musicians.
Top 10 Most viewed YouTube videos in Nigeria:
- P-Square - Chop My Money Ft. Akon, May D [Official video]
- D'Banj - Oliver Twist
- P-Square - Beautiful Onyinye ft. Rick Ross [Official Video]
- Bracket - Girl Ft. Wizkid
- Iyanya - Kukere [Official Video]
- Sexy Criminal
- Flavour - Oyi Ft. Tiwa Savage (Remix [Official Video])
- VConnect Fever Video: You Go Connect
- Davido - Dami Duro (Official Video)
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